This was a public awareness campaign with Gwent Police. We pitched a series of concepts to them with the aim of educating the public on the dangers of driving while under the influence of drugs or alcohol.
My idea was to convince the public on the dangers of drink driving through plain statistics. The campaign would be communicated through physical and digital means, with an eye-catching illustration and bold colours drawing the eye to the fact that drink driving kills around 300 people in the UK annually.
The campaign was designed to reach everyone, so I designed variants of the primary design for posters, coasters, beer mats and social media posts. The idea was that the campaign would be present through any avenue a person might take to become intoxicated, whether at a pub or at home with store-brought drinks.
